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Camlynne Scott

5 Steps to Successfully Implement a MAP Policy

  Creating and enforcing a Minimum Advertising Price (MAP) Policy helps protect brand image and ensure that authorized retailers are able to compete fairly. Here are 5 steps to successfully implement a new MAP policy: Determine your threshold – What is the lowest price that you would like your products to be advertised at? This [...]

By | 2017-05-25T16:01:20+00:00 May 3rd, 2017|MAP|0 Comments
Camlynne Scott

Demystifying the Amazon Buy Box – Part 2

So, how can a brand protect itself from the race to the bottom? Many brands have implemented a Minimum Advertised Pricing (MAP) policy. This policy requests that retailers do not advertise prices lower than a designated threshold. A MAP policy is not price fixing. It still allows for retailers to offer coupons and specials for [...]

By | 2017-05-15T16:04:14+00:00 May 3rd, 2017|Amazon, MAP|0 Comments
Michael McIntyre

MSRP vs. MAP – What is the Difference?

Manufacturer’s Suggested Retail Price, or “MSRP,” is the price a product should be sold for, recommended by the manufacturer. The price is supposed to reflect all the costs that happened during the manufacturing process, including retailer markup. MSRP is not necessarily the price that retailers use or that consumers pay for. Some retailers sell below [...]

By | 2017-05-16T10:19:20+00:00 May 3rd, 2017|MAP|0 Comments