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Camlynne Scott

Optimizing Amazon: Content that Converts

We see it all on Amazon, bare bones listings that give no product details and listings with novel-length titles and bullet points, so overwhelming you don’t know where to start reading. The detail page content has a huge impact on your product discoverability and conversion so getting it right is vital.  Finding the right balance [...]

By | 2017-05-25T14:07:01+00:00 May 29th, 2017|Amazon, SEO|0 Comments
Camlynne Scott

Protect Listing Content with Amazon Brand Registry

The Amazon listing page gives customers the information they need as they consider a purchase. A quality listing includes detailed product information in the bullet points and description, as well as good product images. Ideally, this product information should come from the brand manufacturer, the product expert who already has a marketing plan. However, the [...]

By | 2017-05-25T15:15:05+00:00 May 3rd, 2017|Amazon, SEO|0 Comments