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Camlynne Scott

Retail Arbitrage: How Joe in his basement makes a quick buck on your products

One of the most frustrating things for a brand is to find their product listed on Amazon or eBay by an unknown seller. Sometimes, this is a result of distributors selling to shady third-party resellers. Other times, it could be an authorized brick-and-mortar retailer who is just trying to stay competitive. But more and more [...]

By | 2017-05-25T14:08:26+00:00 May 3rd, 2017|Unauthorized Sellers|0 Comments
Camlynne Scott

Demystifying the Amazon Buy Box – Part 2

So, how can a brand protect itself from the race to the bottom? Many brands have implemented a Minimum Advertised Pricing (MAP) policy. This policy requests that retailers do not advertise prices lower than a designated threshold. A MAP policy is not price fixing. It still allows for retailers to offer coupons and specials for [...]

By | 2017-05-15T16:04:14+00:00 May 3rd, 2017|Amazon, MAP|0 Comments
Camlynne Scott

How Product Pricing Can Increase or Decrease Your Brand Value

You spend a lot of time creating your brand. After all, your brand tells your company story. Through your logo, website, social media and advertising strategies, you craft the vision for customers and provide added value to your products. A significant component of your branding is product pricing. Your MSRP conveys product value to customers. [...]

By | 2017-05-15T15:40:49+00:00 May 3rd, 2017|Unauthorized Sellers|1 Comment
Michael McIntyre

MSRP vs. MAP – What is the Difference?

Manufacturer’s Suggested Retail Price, or “MSRP,” is the price a product should be sold for, recommended by the manufacturer. The price is supposed to reflect all the costs that happened during the manufacturing process, including retailer markup. MSRP is not necessarily the price that retailers use or that consumers pay for. Some retailers sell below [...]

By | 2017-05-16T10:19:20+00:00 May 3rd, 2017|MAP|0 Comments