We see it all on Amazon, bare bones listings that give no product details and listings with novel-length titles and bullet points, so overwhelming you don’t know where to start reading. The detail page content has a huge impact on your product discoverability and conversion so getting it right is vital. Finding the right balance [...]
Want to give a good first impression? The state of your Amazon product listings can boost or damage your brand. When customers are shopping for an item and comparing competing brands, the Amazon detail page provides an opportunity to show off what sets your product above the rest. In this mini-series, we will focus on [...]
The numbers are in: a 2016 Pew Research Center study confirmed that almost 80% of Americans shop online, with 43% shopping online “weekly” or at least “a few times a month.” More and more Americans are making purchases in the convenience of their own homes. While this presents challenges to brick-and-mortar stores, it also provides [...]
The Amazon listing page gives customers the information they need as they consider a purchase. A quality listing includes detailed product information in the bullet points and description, as well as good product images. Ideally, this product information should come from the brand manufacturer, the product expert who already has a marketing plan. However, the [...]
Creating and enforcing a Minimum Advertising Price (MAP) Policy helps protect brand image and ensure that authorized retailers are able to compete fairly. Here are 5 steps to successfully implement a new MAP policy: Determine your threshold – What is the lowest price that you would like your products to be advertised at? This [...]
One of the most frustrating things for a brand is to find their product listed on Amazon or eBay by an unknown seller. Sometimes, this is a result of distributors selling to shady third-party resellers. Other times, it could be an authorized brick-and-mortar retailer who is just trying to stay competitive. But more and more [...]
So, how can a brand protect itself from the race to the bottom? Many brands have implemented a Minimum Advertised Pricing (MAP) policy. This policy requests that retailers do not advertise prices lower than a designated threshold. A MAP policy is not price fixing. It still allows for retailers to offer coupons and specials for [...]
On the Amazon marketplace, multiple sellers share the same product listing page. So, how does a seller snag a sale? They try to get in the buy box. The buy box is the coveted real estate of the product listing that shows which seller is benefiting when a customer clicks “Add to Cart.” Many Amazon [...]
You spend a lot of time creating your brand. After all, your brand tells your company story. Through your logo, website, social media and advertising strategies, you craft the vision for customers and provide added value to your products. A significant component of your branding is product pricing. Your MSRP conveys product value to customers. [...]